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Managing your energy for women in business

Women tend to be nurturers which can leave us feeling like we are everything to everyone and there’s nothing left in the tank for ourselves. According to a survey conducted by Gallup, women are more likely to report experiencing workplace stress, with 23% of women feeling burned out often or always, compared to 17% of men.

Why culture is important now more than ever

Culture serves as the glue that connects an organisation to its people, clients, customers, stakeholders and the community. It goes beyond a set of values—it’s about creating an environment that fosters trust, creativity and curiosity. By aligning values with actions and consistently communicating them, business owners can attract and retain key talent, strengthen rapport and build a loyal customer base. Ultimately, a strong culture leads to greater profits and positions businesses as market leaders.

The juggling act of business and life:

Business and life:
In the fast-paced world of business, women often find themselves juggling numerous roles and responsibilities. From being a business owner and partner to fulfilling parenting duties, caring for others (including ageing parents), maintaining friendships, community involvement and more, our energy can often feel limited. Burn-out can often stem not from workplace pressure, but from life in general. Combine them both and it can be a volatile mix if effective energy strategies aren’t in place. With personal energy management, we can help transform our energy from finite to closer to infinite, enabling us to thrive more in all aspects of our lives.

The following are some practical strategies that will elevate your energy levels, safeguard your well-being, and can help establish more of that elusive ‘balance.’

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6 steps to elevating your energy:

Understanding your base energy level:

To begin, it is crucial to recognise your base energy level—the energy you possess when you are simply being yourself. Take a moment to reflect on how each of your roles impacts your energy, both positively and negatively. By understanding these dynamics, you can make informed decisions about where to allocate your precious energy resources.

Self-awareness:

Pay close attention to the factors that drain and uplift your energy. Observe how certain people, events, and situations make you feel. Surround yourself with positive influences that energise you and minimise interactions that deplete your energy.

Mindset:

Pay close attention to the factors that drain and uplift your energy. Observe how certain people, events, and situations make you feel. Surround yourself with positive influences that energise you and minimise interactions that deplete your energy.

One step at a time

As women in business, managing our energy effectively is essential for success and overall well-being. By implementing the above strategies, you will be on your way to not only protecting but elevating your personal energy.
As women in business, managing our energy effectively is essential for success and overall well-being. By implementing the above strategies, you will be on your way to not only protecting but elevating your personal energy.

Jessica Ritchie

Jessica Ritchie is the founder of Transformational Brand Lab, an award-winning Brand & Marketing Expert, Speaker, Business Mentor, and a six-time international award-winning best-selling author. Over the course of 17 years, she has collaborated with Australia’s leading brands, assisting organisations, leaders, and teams in making their mark in the world, sparking change, and igniting their true potential. Her expertise and guidance empower individuals and businesses to leave the legacy they deserve, personally and professionally.

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