The power of culture: building connection and success in business
Building connection and success in business
Why culture is important now more than ever
5 Ways To Cultivate Culture
Clearly define and communicate values: Business owners must clearly articulate their organisation's core values and integrate them into all communication channels. This consistency builds trust and helps attract individuals who align with those values.
Onboarding and training: During the onboarding process, emphasise the importance of culture and how it influences daily operations. By immersing new hires in the organisation's values and providing ongoing training, you create a cohesive team that embodies the culture.
Encourage collaboration and creativity: Foster an inclusive and collaborative environment that encourages employees to share ideas, take risks and think outside the box. Celebrate innovation and recognise employees who contribute to the organisation's culture.
Employee engagement: Actively engage employees through regular communication, feedback channels and recognition programs. This involvement reinforces their connection to the organisation and motivates them to become brand advocates.
Lead by example: Business owners play a crucial role in shaping and modelling the desired culture. Leaders must embody the values they promote, as employees look to them for guidance and inspiration.
Peter Drucker, a renowned business leader, states that “Culture eats strategy for breakfast.” He is saying that no matter how well-crafted a business strategy may be, it is the culture of an organisation that ultimately drives its success or failure. Culture influences the behaviours, attitudes and actions of employees, shaping the way they interact with customers, solve problems and innovate. It highlights the fact that a strong and positive culture can outweigh even the most brilliant strategy, underlining the importance of prioritising and nurturing the cultural foundation within any business.
Cultivating a strong organisational culture is vital for long-term success in business. By prioritising culture, businesses can attract exceptional talent, enhance productivity, and become market leaders in their respective industries.