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Accelerate / Brand strategy

Brand strategy

Developing your brand is an important part of starting a business – it represents not only what products or services you offer, but what you stand for, and the experience customers can expect to have with your business. In this toolkit, you’ll learn the five key steps of developing your brand strategy. You will know how to develop a brand that looks, talks, and feels like something your customers want to engage with.

Mel Loy

Mel Loy is the Founder and CEO of Hey Mel! Communication & Training, a small, Brisbane-based agency with big energy! Mel founded her business after a 20-year career in corporate communication, and now supports other budding entrepreneurs to kickstart their own freelancing and consulting careers.

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Other toolkits available under Brand & Marketing

Toolkit download: Brand strategy

We want to help you at every step of your journey, so please sign up and join the EME community to download the Brand strategy toolkit. We will also keep you up to date with any upcoming events and new information that you can use to inspire and push your business forward.