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Building a marketing plan

This marketing plan toolkit adopts a customer-centric approach to the traditional marketing funnel. It guides you through five key stages: Top of Funnel (TOFU), Middle of Funnel (MOFU), Bottom of Funnel (BOFU), Customer Retention, and the Magic Bucket. Each stage focuses on specific strategies to move customers from awareness to loyal advocacy. You’ll learn to leverage various channels including social media, email marketing, and content creation to attract, engage, and retain customers. By following this structured approach, you’ll create targeted campaigns that effectively guide customers through their journey, maximising long-term value and loyalty. Remember to regularly assess and adjust your strategies based on performance data and market changes.

Anaita Sarkar

Anaita Sarkar is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University. She is also the founder of How to Sell Anything Online. Anaita’s passion is e-commerce and marketing and is recognised for her ability to break down complex marketing concepts into actionable and practical strategies that help businesses grow profitably.

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Toolkit download: Building a marketing plan

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