PR & Storytelling

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PR or public relations is one of the most poorly understood industries! Which is hilarious, once you realise what our jobs are.

PR is all about building your visibility. Helping you become known and trusted by your ideal customers…and we all need this. It is often a hidden lever that many of the household, well known brands that you know and love use, often! In this free, interactive masterclass, Odette Barry, publicist, PR mentor and founder of Odette & Co, will walk you through: What is PR?, why it’s not gross to self promote, how to get a journalist’s attention, your media story, preparing your pitch, and exercises to identify the next PR opportunities for your business.

Odette Barry

Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR and Authority Brand programs. She specialises in elevating the visibility, reputation and leads for change makers. Odette has been featured in The Financial Review, The Age, Sydney Morning Herald, Mamamia, and Mark Bouris’ The Mentor to name a few.

This toolkit contains: