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KICKSTARTER
CHALLENGE

The Kickstarter Challenge is more than just a competition – it’s an investment in your future as a female founder. Five finalists will win our incredible prize package that is designed to provide you with the essential resources and support to turn your passion into a thriving profession.

Meet the winner of the 2025 Kickstarter Challenge

The energy at Parliament House was electric, a palpable buzz of anticipation and admiration for the incredible talent showcased on the Grand Final stage of the 2025 Kickstarter Challenge. Five exceptional female founders, each a testament to vision and determination, delivered powerful and inspiring pitches. They shared their innovative solutions, their unwavering passion, and their dreams for the future, captivating our expert panel of judges and leaving a lasting impression on everyone present. The morning was a vibrant celebration of female entrepreneurship, a testament to the power of innovation, and a thrilling culmination of months of hard work and dedication. The decisions were tough, the deliberations thoughtful, and the atmosphere was nothing short of extraordinary.

Congratulations...!

And now, the moment we’ve all been waiting for. After five incredible pitches and much deliberation, the judges have reached their decision. This year’s winner of the 2025 Kickstarter Challenge has demonstrated exceptional vision, a compelling business model, and the potential to make a significant impact in the Health, Wellbeing and The Care Economy.

It is with immense pleasure and excitement that we congratulate the winner of the 2025 Kickstarter Challenge: Storm Menzies of ByStorm Beauty!

Our five finalists:

Health, Wellbeing and The Care Economy

ByStorm Beauty creates snap-on grips that makes makeup accessible for 700M women who have 
been overlooked.

Our vision is a world where beauty is accessible by 
default—where independence, confidence and self-expression are never locked behind packaging.

Environment and Sustainability

CO2 LAB is pioneering the world’s first AI Sustainability Analyst, making emissions reporting 150x faster and 10x cheaper for Australian organisations. Our AI doesn’t just automate – it thinks. We’ve engineered Agentic AI with expert frameworks, intelligent processing, and transparent audit trails.

Upload chaos, download clarity.

Community Impact

PlayPass brings parents and providers together to make life with babies, toddlers and preschoolers simpler. For families, it solves the frustration of scattered information by listing drop-in activities that don’t require planning weeks in advance or enrolling for whole terms — from music, art, gym and sensory play to playgroups and local events. 

Technology

Superstat is an AI-powered sports analytics platform that automatically turns match footage into advanced player stats and highlights.

The platform was built to make elite-level performance analysis accessible to every athlete and club, not just the professionals!

Education

Elevated Educators exists to support the most essential resource in our education system: our teachers. We provide an integrated approach that treats teacher wellbeing and classroom functioning as one interconnected system, delivering practical, evidence-based tools through blended delivery including online learning, live coaching, and whole-school workshops.

We’re sending the finalists good vibes and cheering them on as they embark on the exhilarating Grand Final stage. Learn more about each finalist, and watch their pitch videos below:

Missed the Grand Final take a look at the highlights:

What happens next?

On the 20th November, the culmination of the 2025 Kickstarter Challenge will unfold. Our five exceptional finalists will step onto the prestigious stage at Parliament House, ready to present their groundbreaking business ideas to our panel of expert judges. The stakes are high, with a $30,000 prize awaiting the visionary who can best articulate their passion and potential.

Stay connected

Even though submissions are closed, we encourage you to stay connected with the Kickstarter Challenge community. Follow us on social media for updates, and check out our YouTube videos for inspiring stories from past participants, and news and support for your business.

Six women stand together holding a large check for $30,000, with graphics above stating "$30,000 for the winner," "$7,500 for four finalists," and "Five Categories.

The 2025 Kickstarter Challenge categories:

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Health, Wellbeing and The Care Economy

How can we innovate to address the health 
and wellbeing challenges facing Australians?

Teal icon of a plant with two leaves growing from a pot, surrounded by a circular arrow, symbolizing recycling, sustainability, or eco-friendly growth.

Environment and Sustainability

What sustainable solutions can help protect our environment and climate?

Blue icon of three people standing together, with rays above the central figure's head, suggesting leadership or teamwork, set against a white background with layered corners.

Community Impact

What innovative idea will empower and provide value to the community?

An illustration of a white rectangular screen displaying a yellow network graph with five connected nodes, overlaid on a yellow cornered frame.

Technology

What current and emerging technologies are being used to support Australia’s economic prosperity, national security and social cohesion?

A simple graphic of a graduation cap with a tassel, depicted in blue on a white and blue rectangular background.

Education

What solutions will promote successful teaching and learning or improve educational outcomes for Australians?

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The Kickstarter Challenge history