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Brand Strategy

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Developing your brand is an important part of starting a business – it represents not only what products or services you offer, but what you stand for.

In this guide, you’ll learn the five key steps of developing your brand strategy. You will know how to develop a brand that looks, talks, and feels like something your customers want to engage with. In this free, interactive masterclass, Mel Loy, Founder and CEO of Hey Mel! Communication & Training, will walk you through: understanding your brand essence, your ideal client/customer, your unique selling proposition, brand tone of voice and brand assets.

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Mel Loy

Mel Loy is the Founder and CEO of Hey Mel! Communication & Training, a small, Brisbane-based agency with big energy! Mel founded her business after a 20-year career in corporate communication, and now supports other budding entrepreneurs to kickstart their own freelancing and consulting careers.

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This toolkit contains:

  • Brand Strategy Toolkit
  • Template - Brand Pillars
  • Template - Brand Strategy on a Page
  • Template - Brand Values
  • Template - Customer Avatar Worksheet
  • Template - Tone of Voice Worksheet