ENTERPRISING JOURNEYS

building brands that punch above their weight

The Business

The Founders

Emma Petterwood

Bio

Emma is the Founder and Creative Director of Romy, an Australian fashion label recognised for its art-driven collections and limited-edition collaborations.

Her 20-year career began in corporate communcations and marketing, evolved through launching and nurturing a healthcare business, and ultimately led her to her true passion—fashion—building brands in both service and product sectors.

Drawing on this diverse experience, she has taken Romy from its Tasmanian beginnings to the international stage—partnering with leading US retailers including Nordstrom and Rent the Runway.

Driven by creativity, authentic storytelling, and a commitment to fostering a kind, high-performing team culture, Emma has made these values central to Romy’s DNA. She is known for building brands that punch above their weight—transforming creative vision into commercial success while championing her team, community, and individuality.

We are so excited to have her as one of our panellists at the Hobart Female Founder Festival.

An abstract logo consisting of four leaf-like shapes arranged in a symmetrical pattern. The top two leaves are red, and the bottom two are yellow, resembling a flower or a stylized plant. Perfect for entrepreneurs starting a business, the background is transparent.

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