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From a $200 sales day to a $100,000 sales day: the power of the advertising funnel

Have you ever wondered how some businesses skyrocket their sales from a mere $200 to an astounding $100,000 in just a day? Well, Aami Mills from Mimi & Co did just that. At our Female Founder Festival in Canberra she dropped some knowledge that made the whole crowd busily scribble in their notebooks. The secret lies in mastering the art of social media marketing and leveraging the power of an advertising funnel. In this blog post, we’ll delve into the concept of an advertising funnel and how you can harness its potential to supercharge your sales.

So, what exactly is an advertising funnel? Simply put, it’s a strategic approach to guiding potential customers through the stages of their buying journey, from awareness (top of funnel) to conversion (bottom of funnel). By understanding and implementing this funnel effectively, you can transform your social media presence into a powerful sales-generating machine.

Read more about the stages of the funnel and check out how Aami made it work to her advantage for her reusable cloth nappy business.

A person with glasses and blonde hair smiles while holding a large stack of folded fabrics of various colors and patterns. They are surrounded by shelves filled with neatly arranged, similar-looking folded fabrics in what appears to be a fabric store—an inspiring example of successful female businesses.

So, what exactly is an advertising funnel? Simply put, it’s a strategic approach to guiding potential customers through the stages of their buying journey, from awareness (top of funnel) to conversion (bottom of funnel). By understanding and implementing this funnel effectively, you can transform your social media presence into a powerful sales-generating machine.

Read more about the stages of the funnel and check out how Aami made it work to her advantage for her reusable cloth nappy business.

Top of funnel: spark conversation

At the top of the funnel, your goal is to grab attention and generate engagement. Post something controversial or conversation-starting that your ideal customer would passionately argue about with someone who isn’t your customer.

This sparks engagement and pushes your post to new audiences, potentially creating virality. Here is an example of what Mimi and Co post to do just this. 

Middle of funnel: educate, inspire, and nurture

In the middle of the funnel, focus on educating and inspiring your audience while nurturing relationships. This is the stage where people know who you are but may not be ready to buy yet. 

Share valuable content that teaches them something new, addresses their pain points, or offers solutions to their problems. For example, Mimi and Co educate on the impact of disposable nappies on our environment or might give you some statistics of the difference in cost between buying disposable vs reusable (it’s astounding) or even the jaw-dropping news that disposable or not – you’re meant to put the nappy contents in the toilet!

Bottom of funnel: seal the deal with customer engagement

At the bottom of the funnel, target people who have already made a purchase or shown interest in your products. 

Provide them with valuable content that enhances their experience and encourages repeat purchases. For instance, a bottom of funnel post could be a tutorial on how to properly wash and clean a reusable nappy or how to size up as your baby grows.

By strategically aligning your social media content with the stages of the advertising funnel, you can effectively guide your audience from awareness to conversion, ultimately driving significant sales growth. So, if you’re looking to replicate the success of Mimi & Co, remember to focus on creating engaging, educational, and conversion-focused content on social media.

So what are you waiting for? Get that funnel flowing. Don’t forget to tag @Enterprising_Me on Insta – we’re always happy to share great content from our community.

As women in business, managing our energy effectively is essential for success and overall well-being. By implementing the above strategies, you will be on your way to not only protecting but elevating your personal energy.

Jessica Ritchie

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Jessica Ritchie is the founder of Transformational Brand Lab, an award-winning Brand & Marketing Expert, Speaker, Business Mentor, and a six-time international award-winning best-selling author. Over the course of 17 years, she has collaborated with Australia’s leading brands, assisting organisations, leaders, and teams in making their mark in the world, sparking change, and igniting their true potential. Her expertise and guidance empower individuals and businesses to leave the legacy they deserve, personally and professionally.

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