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Health, Wellbeing and the Care Economy: Innovation That Cares

The Health, Wellbeing and the Care Economy category of the Kickstarter Challenge celebrates businesses creating solutions that help Australians live healthier, happier lives – improving access to care, supporting mental wellbeing, or building tools that support access to healthier living.

Health innovation comes in many forms. It could be a new product that supports everyday wellbeing, a service that makes care more accessible, or a platform that empowers people to take charge of their health. Just as importantly, it can be ideas that support the carers themselves, those all important people who take on care responsibilities every day. What matters most is the impact these solutions have on the lives of Australians.

Our community is full of founders turning real challenges into life-changing solutions:

The 2024 Kickstarter winner, this activewear brand is on a mission to support women through every stage of life. With stylish, functional maternity and postpartum wear, Everform helps women stay active, confident, and comfortable as their bodies change.

Breaking the silence around menopause, Mimi Moon is creating products that support women through this natural stage of life. By combining care, innovation, and open conversation, they’re helping women feel empowered on their wellbeing journey.

These businesses share a focus on real people and real impact. They’ve recognised that health and wellbeing go beyond medical treatment.
If you’re building products, programs, or platforms that improve wellbeing, make healthcare more accessible, or support healthier living in innovative ways, the Health,Wellbeing and the Care Economy category is for you. Enter the Kickstarter Challenge now.

Some more tips: