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Meet the Woman Who Doubled Coles’ Indigenous Workforce And Now She’s Helping Small Biz Do Better, Too

When it comes to engaging with First Nations communities, a lot of small businesses want to do the right thing… but don’t know how.
So what happens?
They freeze.
They overthink it.
They worry about saying the wrong thing.
And sadly? They end up doing nothing.
That’s where Topaz McAuliffe comes in and trust us, she’s the real deal.

After transforming Coles into the largest employer of First Nations people in Australia, she’s now turning her attention to small businesses, with one goal: make it easier (and less scary) to take meaningful action.

From corporate powerhouse to small biz change-maker

Topaz’s digital toolkit created for the Enterprising ME program is called First Nations Engagement 101, and it’s designed to do exactly what it says on the tin:

  • Help you start engaging respectfully
  • Give you confidence to get it right
  • Move past the fear and into action

And it’s packed with practical advice, not fluffy jargon, for everyday small biz owners who want to do better, but don’t know where to start.

Think:

  • Supporting First Nations employees
  • Working with Indigenous suppliers
  • Writing meaningful Acknowledgements of Country
  • Embracing cultural awareness (not just ticking boxes)

As Topaz puts it:

“The biggest challenge with First Nations engagement is people don’t know where to start, so they don’t. This checklist is your easy entry point.”

As Topaz puts it:

“The biggest challenge with First Nations engagement is people don’t know where to start, so they don’t. This Toolkit is your easy entry point.”

So... what can you do?

Topaz’s top tips are gold. Here are a few to keep in your back pocket:

6 Steps to Elevating Your Energy:

Here are a few suggestions but there’s plenty more:

Make it meaningful

Don’t just tick a box. Make sure your actions align with your business, and the people you’re engaging.

Think beyond ‘the right thing’

Yes, it’s the right thing to do but First Nations engagement can also strengthen your business. It’s a win–win.

Listen and learn

Understanding cultural differences and lived experiences takes time. Be curious. Be respectful.

Educate yourself first

Before asking others for help, do a little digging. (Spoiler: this toolkit is a great place to start.)

Focus on relationships

Business is business — but real engagement is about people first. Lead with trust and connection.

So, what’s in the toolkit?

The First Nations Engagement 101 Toolkit is part of Enterprising ME’s growing collection of free digital resources, written by experts who’ve lived what they teach. It’s packed with:

  • Easy-to-follow checklists

  • Simple ideas you can action today

  • Stories and examples that bring it all to life

  • Tips for hiring, marketing, supplier relationships and more


Whether you’re a one-woman show or growing your team, this guide helps you weave respectful engagement into your everyday operations, in a way that feels real, not token.

About the expert

Topaz McAuliffe is the Founder and CEO of 15 Times Better, a First Nations-led business helping organisations accelerate their impact. Her work at Coles grabbed global attention (yes, that Coles), and she’s been recognised by the UN and the Australian Human Rights Commission for her leadership in Indigenous affairs.

Grab the toolkit

It’s free. It’s practical. It’s a no-BS guide to starting your First Nations engagement journey — and it’s written for busy people like you.

Don’t let uncertainty hold you back. Start small. Start smart. And start today.

Because meaningful change?
It starts with action.

Download the toolkit here:

Some more tips: