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Secrets of a Self-Starter Is Back: Meet the Women Redefining What It Means to Lead with Purpose
The first two episodes of Season 3 of Secrets of a Self-Starter have officially dropped, bringing a fresh wave of stories, insights, and bold new ideas from some of Australia’s most inspiring female founders.
This season spotlights five powerhouse women who are pushing boundaries across health tech, therapywear, ethical gifting and NDIS innovation. From humble beginnings to game-changing concepts, each episode delivers honest, practical conversations designed to inform and inspire.
Host Lorraine Murphy, an award-winning entrepreneur, bestselling author, mentor and speaker, guides listeners through each episode. With more than a decade of experience empowering women in business and life, Lorraine brings a unique blend of business savvy and heartfelt storytelling to the mic.
Meet the Voices of Season 3
Rosie Dumbrell - Everform Therapywear
As our 2024 Kickstarter winner, Rosie is leading a quiet revolution in women’s recovery with medical-grade compression wear for pelvic health. In her episode, Rosie and Lorraine dive into what it really means to scale smart, from building a values-led team to creating sustainable systems that help founders grow without burning out.
Catherine McDougall - Support Plus
In Episode 2, Lorraine Murphy sits down with Catherine McDougall to map out the next chapter of Support Plus – a future-planning platform transforming how caregivers navigate the NDIS. What began as a tool for families is now scaling to support Australia’s 3 million unpaid carers, offering clarity and structure in the face of overwhelm.
Catherine Mary Said - Gooday
As co-founder of the AI-powered app Gooday, Catherine simplifies event bookings and reduces cancellations for service-based businesses. Her work helps founders spend less time chasing clients and more time delivering impact.
Ebony Kriedemann - InPsync
Ebony is one half of the powerhouse behind InPsync, a mental health app she co-founded with her partner Morgan. The platform is designed to match users with therapists based on their individual needs and preferences. By prioritising connection and customisation, Ebony is helping to make mental health support more personal, accessible, and impactful.
Barbara Armstrong - Sweet Peanuts
Barbara is the founder of the social enterprise Sweet Peanuts, which supports parents through miscarriage and loss. Her deeply moving episode highlights the healing power of community, storytelling, and heart-led entrepreneurship.
