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The power of culture: building connection and success in business

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Building connection and success in business

In today’s competitive business landscape, knowledge and skills alone are no longer sufficient for success. According to a 2019 study by US job and recruiting site Glassdoor, 77% of job seekers prioritise a company’s culture over salary when considering a new job opportunity. Business owners need to recognise the power of organisational culture in attracting and retaining top talent, boosting productivity, and establishing a strong brand presence.

Why culture is important now more than ever

Culture serves as the glue that connects an organisation to its people, clients, customers, stakeholders and the community. It goes beyond a set of values—it’s about creating an environment that fosters trust, creativity and curiosity. By aligning values with actions and consistently communicating them, business owners can attract and retain key talent, strengthen rapport and build a loyal customer base. Ultimately, a strong culture leads to greater profits and positions businesses as market leaders.
The image showcases three cans of Kara Meta products—Wattleseed Hot Chocolate, Aba's Tea, and Abau Nabu Chai—arranged on a surface. A spoon rests in a ceramic cup nearby, with tea leaves scattered in front. Green plants surround the setup, celebrating the creativity of women in business.

5 Ways To Cultivate Culture

Here are a few suggestions but there’s plenty more:
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Clearly define and communicate values: Business owners must clearly articulate their organisation's core values and integrate them into all communication channels. This consistency builds trust and helps attract individuals who align with those values.

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Onboarding and training: During the onboarding process, emphasise the importance of culture and how it influences daily operations. By immersing new hires in the organisation's values and providing ongoing training, you create a cohesive team that embodies the culture.

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Encourage collaboration and creativity: Foster an inclusive and collaborative environment that encourages employees to share ideas, take risks and think outside the box. Celebrate innovation and recognise employees who contribute to the organisation's culture.

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Employee engagement: Actively engage employees through regular communication, feedback channels and recognition programs. This involvement reinforces their connection to the organisation and motivates them to become brand advocates.

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Lead by example: Business owners play a crucial role in shaping and modelling the desired culture. Leaders must embody the values they promote, as employees look to them for guidance and inspiration.

Peter Drucker, a renowned business leader, states that “Culture eats strategy for breakfast.” He is saying that no matter how well-crafted a business strategy may be, it is the culture of an organisation that ultimately drives its success or failure. Culture influences the behaviours, attitudes and actions of employees, shaping the way they interact with customers, solve problems and innovate. It highlights the fact that a strong and positive culture can outweigh even the most brilliant strategy, underlining the importance of prioritising and nurturing the cultural foundation within any business.

Cultivating a strong organisational culture is vital for long-term success in business. By prioritising culture, businesses can attract exceptional talent, enhance productivity, and become market leaders in their respective industries.
As women in business, managing our energy effectively is essential for success and overall well-being. By implementing the above strategies, you will be on your way to not only protecting but elevating your personal energy.

Jessica Ritchie

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Jessica Ritchie is the founder of Transformational Brand Lab, an award-winning Brand & Marketing Expert, Speaker, Business Mentor, and a six-time international award-winning best-selling author. Over the course of 17 years, she has collaborated with Australia’s leading brands, assisting organisations, leaders, and teams in making their mark in the world, sparking change, and igniting their true potential. Her expertise and guidance empower individuals and businesses to leave the legacy they deserve, personally and professionally.
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