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Building a Marketing Plan

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Learning the marketing funnel and how-to leverage the right channels is fundamental for guiding your customers through their journey, maximising long-term value and loyalty.

In this free, interactive masterclass, Anaita Sarkar, author, keynote speaker and co-founder of Hero Packaging, will walk you through the five key stages of the marketing funnel: Top of Funnel (TOFU), Middle of Funnel (MOFU), Bottom of Funnel (BOFU), Customer Retention, and the Magic Bucket, moving customers from awareness to loyal advocacy, channels to attract, engage and retain customers, creating targeted campaigns to guide customers through your journey.

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Anaita Sarkar

Anaita Sarkar is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University. She is also the founder of How to Sell Anything Online. Anaita’s passion is e-commerce and marketing and is recognised for her ability to break down complex marketing concepts into actionable and practical strategies that help businesses grow profitably.

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This toolkit contains:

  • Building a Marketing Plan Toolkit
  • Template - Marketing Plan