Protecting your IP

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Ideation & Validation / Protecting your IP
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You’ve built an amazing business and won over your customers. So, what happens if a competitor decides to trade under your name, or starts using your ideas?

Intellectual property (IP) is an idea or invention that you create, like a trade name, logo, design or brand. There are different types or categories of IP, so to protect your IP, you’ll need to identify what category it falls under.

In this toolkit, we’ll cover the most common types of IP, including trade marks, copyright, patents and design rights.

What you get:

  • Live chat Q&A with Marianne Marchesi – ask her questions and get real-time expert advice and support
  • Downloadable PDFs to keep forever – Protecting Your IP toolkit, Securing your Business Name Cheat Sheet and Checklist, and links to key IP resources
  • Quizzes and practical exercises to give you confidence and clarity
  • And all the fundamentals for protecting your business idea!
A woman stands in front of a laptop displaying a decorative lock and leaf, with the text "Learn how to protect your IP" and "Hosted by Marianne Marchesi." The background is teal, with orange, blue, and red elements.

Watch Marianne’s masterclass now, or join a scheduled session with Marianne live to answer your burning questions:

A person using a laptop displaying a webinar advertisement. The screen shows a woman smiling in a video call, with the text "Toolkit Webinar Series" and colorful graphics on a blue background.

Or click here to download the toolkit without registering for a session.

Marianne Marchesi​

Marianne Marchesi is the Founder and Managing Principal of Legalite – a multi-award-winning commercial law firm committed to delivering Simplified and Strategic Advice.

As an advisor to some of Australia’s most well-known brands, her expertise encompasses corporate and commercial law, intellectual property and franchising. More than just a technical advisor, she is focussed on providing forward-thinking and innovative advice.

Toolkit & Masterclass FAQ's​

We want to help you at every step of your journey, so please sign up and join the EME community to download the Protecting your IP toolkit. We will also keep you up to date with any upcoming events and new information that you can use to inspire and push your business forward.

What is a Masterclass?

Our masterclasses are like interactive video toolkits; you watch and engage with industry experts on topics to help you take your business to the next level.

The masterclasses are interactive in nature. You can ask experts questions in the chat, take quizzes and brainstorm ideas so you can feel confident in navigating those areas that might feel the most daunting. 

Full of practical tips, the downloadable PDF toolkits give you a starting point – an easy to read, simple, step-by-step guide to the building blocks of entrepreneurship to help get you on your way. 

You can! If you don’t feel ready to attend a masterclass or just want something to download and read, then a toolkit is for you. However, the masterclasses allow you to ask questions and be prompted with quizzes and exercises to embed your knowledge.

Other toolkits available under Protecting your IP

Toolkit download: Protecting your IP

We want to help you at every step of your journey, so please sign up and join the EME community to download the Protecting your IP toolkit. We will also keep you up to date with any upcoming events and new information that you can use to inspire and push your business forward.

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