BLOG
How to Map Your Competitors (Without Losing Your Own Voice)
Understanding your competitors isn’t about copying them. It’s about confidently claiming your space in the market.
Whether you’re applying for a Kickstarter grant, building a pitch deck, or refining your offer, competitor research helps you speak with clarity and back yourself with data.
Let’s walk through it together.
Why Competitor Research Matters
This isn’t about stalking your competitors on Instagram. It’s about context. Judges, investors, or even potential customers need to know: That you understand the landscape. That you’re aware of who else is out there. That you’ve thought about why your business belongs
Know Who You’re Really Competing With
There are two types of competitors you need to know:
✅ Direct Competitors
They offer the same product or service to the same target audience.
✅ Indirect Competitors
They offer different solutions to the same problem.
Example:
You’re launching a reusable water bottle with a built-in filter.
- Direct competitors: Frank Green or Water-to-Go
- Indirect competitors: Mount Franklin bottled water or $3 Kmart bottles
They’re all solving “portable hydration” — but in different ways.
Ready to find out who your competitors are? Just complete our:
Ready to Apply?
If you’re working on your Kickstarter application, this kind of clarity is gold.
Judges notice when you’ve done your homework — and they remember it.
🧠 So don’t skip this step.
🎯 Get clear.
💥 Then back yourself.
When you’re ready, head to enterprisingme.com.au and click on Kickstarter to apply for your share of $60,000 in equity-free funding.
Kimberley Roberts-Salee
I’m a marketing and communications expert with over 15 years of experience in industries like tourism, aviation, government and professional services.
