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How to Write a Unique Selling Proposition (That Doesn’t Sound Like Everyone Else)
If you’re applying for the Kickstarter Challenge or just trying to stand out in a crowded market, your Unique Selling Proposition (USP) is one of the most important things to get right.
You might’ve heard the term before, but here’s the truth: most USPs are either too vague, too wordy, or just plain forgettable.
This video breaks it all down:
- What a USP actually is
- Why it matters (especially for your Kickstarter application)
- And how to write one that makes people say “Oh, I need that.”
So, what is a USP?
Your Unique Selling Proposition is the answer to one simple (but powerful) question:
👉 “Why should someone choose your business over anyone else?”
That “someone” might be a customer. Or in this case, a Kickstarter judge reading hundreds of applications and trying to remember which businesses stood out — and why.
They’re not just looking for nice ideas. They’re looking for strong, specific, high-potential ones.
Your USP helps them remember you, fast.
A simple USP formula:
Who you help + The problem you solve + How you do it differently
Sounds easy. But writing one that’s clear and compelling takes some work. In fact, here is a worksheet to help you figure yours out! (no printer, no problem! Just download and grab a scrap piece of paper to scribble on)
Kimberley Roberts-Salee
I’m a marketing and communications expert with over 15 years of experience in industries like tourism, aviation, government and professional services.
