BLOG
How to Nail Your Video Pitch Using Just Your Phone
A practical guide for founders, creators, and challengers entering the Kickstarter competition
A strong video pitch can be the difference between being overlooked and standing out. Whether you’re applying for funding, entering a competition, or introducing your business online, a great video pitch helps people connect with your vision.
This guide covers everything you need to know to create a clear, confident pitch video using what you already have. No expensive gear. No acting skills. Just clarity, energy, and a little practice.
What Makes a Great Pitch Video?
A powerful pitch video focuses on three key elements:
Clarity
Be specific about who you are, what your business does, and what you’re asking for. Avoid buzzwords or vague language.
Energy
Authentic enthusiasm is magnetic. You don’t need to be loud or over the top. Speak with conviction and belief in your idea.
Flow
Think conversation, not presentation. Speak naturally, as if explaining your idea to a friend who’s curious and supportive.
How to Speak Confidently on Camera
- Practice out loud. Get comfortable with your message. It helps you sound natural, not memorised.
- Smile with your eyes. A warm expression can make a big difference on camera.
- Vary your tone. Avoid sounding flat. Use pauses and pitch changes to stay engaging.
- Aim for real, not perfect. A genuine connection matters more than flawless delivery.
Simple Setup Tips: Framing, Lighting and Sound
You don’t need a studio or professional gear. A phone, good lighting and a quiet space are all you need.
- Framing: Centre yourself in the frame with your eyes in the top third. Make sure your head isn’t cut off.
- Lighting: Face a window or place a lamp behind your phone. Avoid backlighting or overhead lights that cast shadows.
Sound: Find a quiet room. Use your phone’s mic or a pair of earbuds with a built-in mic for clearer audio.
Common Mistakes and How to Avoid Them
- Going too long. Respect your viewer’s time. Stick to the essentials.
- Reading from a script. Instead, speak from notes or bullet points. It sounds more authentic.
- Poor lighting or sound. Simple fixes like facing a window or recording in a quiet space make a big impact.
Final Tips for Success
- Speak like yourself. Be real and relatable.
- Stay focused. Talk about what truly matters to your audience.
- Keep it simple. A strong message in a basic setup is more powerful than a flashy video with no substance.
Mim Rizvi
I’m the Co-Founder of The Beanies, a successful children’s entertainment group featured on ABC Kids, nominated for ARIA Awards, & even scored a three-way deal on Shark Tank.
