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From a $200 sales day to a $100,000 sales day: the power of the advertising funnel
So, what exactly is an advertising funnel? Simply put, it’s a strategic approach to guiding potential customers through the stages of their buying journey, from awareness (top of funnel) to conversion (bottom of funnel). By understanding and implementing this funnel effectively, you can transform your social media presence into a powerful sales-generating machine.
Read more about the stages of the funnel and check out how Aami made it work to her advantage for her reusable cloth nappy business.
So, what exactly is an advertising funnel? Simply put, it’s a strategic approach to guiding potential customers through the stages of their buying journey, from awareness (top of funnel) to conversion (bottom of funnel). By understanding and implementing this funnel effectively, you can transform your social media presence into a powerful sales-generating machine.
Read more about the stages of the funnel and check out how Aami made it work to her advantage for her reusable cloth nappy business.
Top of funnel: spark conversation
At the top of the funnel, your goal is to grab attention and generate engagement. Post something controversial or conversation-starting that your ideal customer would passionately argue about with someone who isn’t your customer.
This sparks engagement and pushes your post to new audiences, potentially creating virality. Here is an example of what Mimi and Co post to do just this.
Middle of funnel: educate, inspire, and nurture
In the middle of the funnel, focus on educating and inspiring your audience while nurturing relationships. This is the stage where people know who you are but may not be ready to buy yet.
Share valuable content that teaches them something new, addresses their pain points, or offers solutions to their problems. For example, Mimi and Co educate on the impact of disposable nappies on our environment or might give you some statistics of the difference in cost between buying disposable vs reusable (it’s astounding) or even the jaw-dropping news that disposable or not – you’re meant to put the nappy contents in the toilet!
Bottom of funnel: seal the deal with customer engagement
At the bottom of the funnel, target people who have already made a purchase or shown interest in your products.
Provide them with valuable content that enhances their experience and encourages repeat purchases. For instance, a bottom of funnel post could be a tutorial on how to properly wash and clean a reusable nappy or how to size up as your baby grows.
By strategically aligning your social media content with the stages of the advertising funnel, you can effectively guide your audience from awareness to conversion, ultimately driving significant sales growth. So, if you’re looking to replicate the success of Mimi & Co, remember to focus on creating engaging, educational, and conversion-focused content on social media.
So what are you waiting for? Get that funnel flowing. Don’t forget to tag @Enterprising_Me on Insta – we’re always happy to share great content from our community.
Jessica Ritchie
Some more tips:
